Ever been told that you hit, run or do things like a girl? If you have, chances are it hasn’t been meant as a compliment.
#LikeAGirl is a new campaign by Always, the feminine hygiene brand owned by Proctor & Gamble, and they’re redefining what the phrase “like a girl” means. Directed by award-winning documentary maker, Lauren Greenfield, she asks men and women of various ages what it means to do certain things like a girl. While most demonstrate or consider it to be an insult, the young girls demonstrate these actions with purpose and strength; they don’t see it as an insult at all.
Aside from the clever use of marketing (this video has already gone viral), they’ve highlighted and tapped into a far greater issue – the impact this general phrase has on an adolescent girl’s self-confidence.
It’s time to change the phrase “like a girl” from a negative comment to a celebration and something that esteems and builds.
“You are incredible.
You are unstopabble.
And you do things #likeagirl.”
In the words of one of the girls in the video, “Why can’t run ‘like a girl’ also mean ‘win the race’?” Word.
What do you do like a girl? Be proud and comment below.
PS: Join the movement. Hashtag #likeagirl on social media to spread the amazing things you do like a girl.